Welcome to SIMPLITURE (first post)

We are a group of architects and designers who believe the essential definition about design: making life better and providing joy.

In the old days, the traditional approach to branding is : brands are a visual identity (e.g., logo) and a promise to customers . But now, we challenge ourselves and our clients to deliver the brands as a customer experience delivered by the entire organisation.

Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change.

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